Sport Marketing - 2nd Edition
This student text provides a foundation of theory and principles for those seeking sports management position
It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important
HARDCOVER
EAN:
9780880118774
Αρ. σελίδων:
441
Διαστάσεις:
21 x 28
Εκδοτικός οίκος:
HUMAN KINETICS
Εξώφυλλο:
ΣΚΛΗΡΟ
Έτος έκδοσης:
2000
Κατασκευαστής:
HUMAN KINETICS
Συγγραφέας:
Bernard James Mullin; Stephen Hardy; William Anthony Sutton
Δε βρέθηκαν Κριτικές